February 8, 2021
If you are looking to provide a great visitor experience for the traffic that lands on your website, you need to create a good website landing page.This is the web page on which all traffic to your website lands after being directed from a specific search result, like using Google or Yahoo or seeing an online advertisement (banner display), or after clicking a link in an email.As a smart web business owner, you need to ensure that you achieve SEO goals, like building your web sales, increasing your article marketing sign-ups, and having your website visitors respond positively to your ...
February 5, 2021
Top 5 Mistakes Online Business Owners MakeEvery business owner makes mistakes. Even the likes of Warren Buffett, Richard Marx and Elon Musk have made mistakes in their businesses. The quintessential need is not be perfect and averting every mistake but to avoid those ones that will cost your business dearly. Here are top five mistakes online business owners make.Cheap InfrastructureA business must always remain sustainable and for that it is necessary to remain reasonable with all expenses or recurring financial liabilities. However, affordability should not compel a business owner to make decisions that will not augur well for the enterprise. ...
January 29, 2021
Tips For Building Backlinks to Your WebsiteIt has been said that links are the currency of the internet. While many marketing and traffic building methods come and go, this seems to hold true. Links make the internet go around. So, naturally, you want to have as many incoming links to your site or blog as you possibly can. The more relevant they are, the better.There are many kinds of links and link programs out there on the web today. You'll hear terms like one-way links, three-way links, do-follow links, no-follow links, SEO backlinks, .edu links, link wheel, and so on ...
Failing Fast is the Secret to Paid Facebook Ad SuccessLet’s get one thing clear here. Nobody likes to fail. Do you? I know I don’t. But the problem is until and unless you’re willing to fail quickly, chances are you’re not going to get optimal success from your paid Facebook ad campaign. The reason for this turns on the concept of testing. Let’s face it. Most people do not know the perfect ad to run for their Facebook ad campaign. It just doesn’t occur to them. It just doesn’t land on their lap. They don’t just dream about it. It comes ...
By Spenser Robinson - January 7, 2021
Retarget Practice Two ways to retargetNow that you fully understand that ad retargeting is all about getting people who have gone to an internal page to come back, there are two ways to retarget. You can remind them to go back to where they left off. Maybe this is a purchase page. Maybe it’s a shopping cart. Maybe it’s some sort of article that goes into a conversion page with one click. Whatever the case may be, you just remind people to go back to your website and they end up where they left off.The other way you can retarget is to ...
By Spenser Robinson - January 3, 2021
Do you have the SAUCE?  If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology. Let me tell you, most of the things you’ve heard are absolutely correct. Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference. Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers. That part ...